A bunch of friends started Dedicated back in 2012 in Stockholm, Sweden. Since no other Streetwear-brand seemed to care much about the environment or ethical production, they thought it was time to create something new. The idea was to combine their passion for graphic design, photography, music and popular culture and collaborate with other creatives around the world to build a sustainable lifestyle brand.

Right from the start they made sure to use certified organic cotton and aimed for long-term partnerships with factories and suppliers who had a genuine vision to change the fashion industry for the better.

Used materials!

- To leave a minimal environmental footprint we use certified organic cotton. Keep it green!

- Recycled polyester (rPET) keeps plastic bottles from landfills and saves big amounts of energy compared to virgin polyester. Keep it clean!